ABOUT RSPR
ROZ STEVENSON PUBLIC RELATIONS SPECIALIZES IN AFRICAN-AMERICAN FILM PUBLICITY & PROMOTIONS
Veteran publicist, Rosalind Stevenson, opened Roz Stevenson Public Relations in Los Angeles in June 2000. RSPR is dedicated to publicizing and promoting motion pictures nationwide in the African-American community.
The firm’s goal is to provide special handling of and create a greater awareness of films in the African-American community by providing coverage in appropriate magazines and newspapers, on radio and television shows, as well as web sites. Additionally, Roz Stevenson Public Relations will seek promotional opportunities and develop community awareness through screening programs in key markets and participation at events and festivals nationwide.
RSPR develops all aspects of the publicity and promotional campaigns for
The African-American market by providing:
* National demographic research
* National media contacts for the African-American market
* Long-lead stories in appropriate African-American magazines
* Write and service feature stories with photo art for appropriate African-American daily and weekly newspapers (180).
* Develop college campaigns with mainstream universities that have large African-American populations, as well as the historically Black Colleges. We service the college newspapers, radio & campus TV and/online programs.
* National e-mail/word-of-mouth campaigns nationwide within the African-American community
* Television interviews & radio tours
* On-line publicity; chats & postings on appropriate sites
* African-American press interviews and teleconferences
* Booths & giveaways at appropriate African-American festivals & events nationwide, as well as recommendation of various street team organizations.
* Build and maintain relationships with top leaders & organizations in all key markets
* Organize community word-of-mouth screening programs in top markets
Roz Stevenson Public Relations is providing or has provided African-American Picture Publicity and Promotion on the following films this year:
American Gangster, Universal
The Kingdom, Universal
Who’s Your Caddy, Weinstein69*
Transformers, Paramount
Talk to Me, Universal Focus
Evan Almighty, Universal
Knocked Up, Universal
Grindhouse, Weinstein
Are We Done Yet, Sony
I Think I Love My Wife, Fox Searchlight
Norbit, Paramount
Breach, Universal
Smokin’ Aces, Universal
Alpha Dog, Universal
We have successfully used our unique approach and outreach on promotional campaigns for the following film and events:
2006
2005
2004
Charlotte’s Web, Paramount
Children of Men, Universal
The Pursuit of Happyness, Sony
Open Season, Sony
Idlewild, Universal
Gridiron Gang, Sony
Monster House, Sony
The Black Dahlia, Universal
Miami Vice, Universal
The Fast and The Furious 2: Tokyo Drift, Universal
Little Man, Sony
United 93, Universal
American Dreamz
Ice Age 2: The Meltdown, Fox
Inside Man, Universal
Freedomland, Sony
Last Holiday, Paramount
Jarhead, Universal
Doom, Universal
Serenity, Universal